When it comes to selecting a website theme, I am like a 2-year-old at Disneyland. I become overwhelmed by the number of options.
For years, I bought my themes through ThemeForest. Over those years, I morphed into an overly-cautious buyer. I obsessed over the developer reviews, their Q&A section, the support documentation and where (in the world) the developers were located.
Each purchase felt like I was pulling the handle of a slot machine.
- Would I end up waiting days for an answer from their support team?
- Would they stop updating the theme 2 months after my purchase?
- Is the theme profile even accurate?
- How much time am I going to spend struggling to customizing the theme?
Sadly, I had experienced each of those (and other) stressful situations over the years. I swear. Sometimes it takes me years to learn from my mistakes. {insert crying emoji}
Yet, I still continued to follow the same approach.
- Make a list of all features that I need in the design.
- Obsess over every detail until I pick a theme out of complete exhaustion.
Then, I stumbled onto the Studio Press and the Genesis Framework by pure luck.
Call me cautious or paranoid. When a theme claims to be SEO friendly, I tend to have doubts. This time, I tested it. As it turned out, the code was cleaner than many of the other themes that I had purchased in the past.
Personally, I know when something doesn’t look right for Search Engine Optimization. I’ve led hundreds of technical SEO conversations over the years. However, I know my limits. I’m not a developer.
For me, a theme needs to meet my SEO initial needs out-of-the-box.
I knew I would have to hire a developer to clean up the code if I tried to use another free WordPress theme or another cheap theme.
I had hit my frustration limit trying to customize these FREE and cheap themes in the past and hiring a developer was not in the budget!
Then, I read the magic words that made me a customer: Unlimited sites.
With Studio Press, you can purchase a theme and use it on multiple blogs.
I know this will save me hours of learning the intricacies of a new theme. It will also save me the stress, anxiety and money that come with each new purchase.
So, I chose the Genesis Framework + the Mai Lifestyle theme.
Why did you buy both Genesis and a theme?
Genesis serves as the framework for the site and brings in the SEO friendly elements. I could have only purchased Genesis and made some simple modifications to the look, but would have needed a web designer to make any elaborate design changes.
So, that is when the Mai Lifestyle theme came into the picture. It gave me a variety of layout options and features. It also came with a ton of tutorials on how to easily customize the theme.
Genesis + the Mai Lifestyle theme were a little bit more expensive than a regular theme from ThemeForest. However, I knew I would never be able to hire a web designer (for the look) or a developer (for code clean up) for $50-70.
Plus, I could use this theme on as many websites as I would like. That will save me money in the future (since it has a variety of layouts).
The Mai Lifestyle child theme is only one of many themes that Studio Press offers in the “Premium Themes” section.
When you are ready to dive into the theme selection process, I suggest considering these tips before selecting a theme.
- Make a list of the features you need.
- Have a clear idea of the brand image you want to portray.
- Consider the content you will have on your blog.
- Consider your future marketing efforts.
What should I look for in a theme?
By working with the Genesis Framework, you reduce many of the SEO obstacles you will run into with other themes. So, I’ve listed some of the elements that I look for in a theme. Some of these overlap between SEO and user experience.
- Responsive web design: “Mobile First” is a reality. It is no longer a suggestion from Google. If your blog is not mobile-friendly, you will not appear in the search results.
- Stick Navigation Option: This is a personal pet peeve of mine. If you make your visitors think while navigating your blog, you run the risk of losing them. If they scroll down a blog post, a sticky navigation will stay visible at the top of the screen.
- Cross linking Options: This is critical for a healthy SEO strategy. You can work around this by manually including links to other blog posts, but build in cross linking options can help ease the burden.
- Theme Resources: This one is for your sanity. While browsing the Premium themes on Studio Press, you’ll see that some themes are build by “Studio Press” and some “Third Party”. I was able to find the video tutorials for my theme by Googling “Mai Lifestyle Theme”. It is important to select something that you will feel comfortable editing. This video tutorials gave me an idea of how experienced I would need to be to customize my theme.
Ultimately, there were several things that sold me on Genesis + a child theme:
- SEO-friendliness
- Developer license (multiple blog use)
- The free resources available for the theme I selected.
- The free Genesis resources.
- Genesis is Gutenberg ready (the new WordPress editing experience)
- Plus, there are premium page builder plugins: Beaver Builder, Design Palette Pro, and Genesis Extender (if needed)
- The child theme I selected was easy to edit and didn’t require me to pay for help.
Are you ready to get started? Click this link to get started with Studio Press! Once you have selected, the Genesis Framework and your theme, I’ve included the easy installation steps for installing the Genesis Framework and your child theme below.
1. Download the Genesis Framework + Theme to your computer.
Once you have completed the purchase process, you will be on the Themes & Plugins page. You will need to download Genesis, Genesis Sample and your theme (if applicable) to your computer.
2. Log into WordPress and Navigate to the “Themes” page.
Under Appearance in the main navigation, click on “Themes”. This will take you to the page where you can upload Genesis and your theme.
3. Upload Genesis.
- Once you have made it to the “Themes” page, you will need to click “Upload” at the top of the screen.
- Then, click “Upload Theme” at the top of the next screen.
- Lastly, click “Choose File”, select your Genesis file, and click “Install Now”
5. Return to Themes Page
Once you’ve uploaded the Genesis Framework, you will land on a page that confirms that the “Theme installed successfully”. Click the “Return to Themes Page” link.
6. Upload your Theme
You will follow the same steps (as Step #3) to install your theme. If you purchased a theme, you will upload the actual theme file now.
If you only purchased the Genesis Framework, you will upload the Genesis Sample file. This is your “theme”. This will you allow you to customize your website without losing your changes each time there is an update to the Genesis Framework.
Once you reach the “Theme Installed Successfully” page, click the “Activate” link for your purchased or sample theme.
That’s it! You have officially installed the Genesis Framework and your theme. Now, it’s time to customize!
If you purchased Genesis + the Mai Lifestyle theme, make sure to check out all the tutorials that they offer for customization! They were so helpful to me!
Did you buy the Genesis framework and/or one of the Studio Press themes? Let us know in the comments below!
While you are still logged into WordPress, check out these related posts to continue customizing your blog:
How to Install Google Analytics on a WordPress Blog
How to Install Google Search Console on a WordPress Blog
How to Create a New Email Address for Your Domain
How to Set Up Your New Domain Email on Your iPhone
How to Manage Your New Domain Email with Gmail
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